Funnily enough, we’ve never been asked to film two bus stops before, but bearing in mind our client was UCLsquared, we decided pretty quickly these weren’t going to be any ordinary bus stops! Shooting at mass public events is always a challenge. Add to that changeable weather and lots of vehicles and you’d think it would get very tricky indeed, but we were really pleased with the footage we got and so was our client. In fact they liked the finished film so much, that they entered The New Urbanism Film Festival in LA with it and….it won “Best Urban Design Film 2014”!
Project Tags concept
UCL Wearable Exoskeleton
This is fantastic! Thank you and your team for your valuable help.Xenia Karekla, Accessibility Research Group University College London
We’re always up for a challenge, but when we were asked to explain how UCL hope to be able to rid the world of wheelchairs using a nanotechnology-based wearable exoskeleton…..in only one minute….we had to think really hard!
Our solution was a split screen showing both the idea and the research team explaining it at the same time.
And as this is a future-tech project, we also used animation (as the real exoskeleton is not yet built) to show both the construction of the material and give an impression of what it will look like on the human body.
We also wanted it to feel quite emotional, as to rid the world of wheelchairs is a pretty awesome goal, so we shot it with a shallow depth of focus to give it a really beautiful look.
Thanks very much to UCL for once again giving us total carte blanche to do whatever we wanted on this project. We’re so pleased you like it :o)
We are thrilled with the result! We can’t wait to get started on the next one! Thank you.Joanne Leach, Researcher and Project Manager, Liveable Cities
When we were asked to make a video for the Liveable Cities research project, we realised there was nothing we could film!
The project is about the transformation of current cities into better, happier, greener, smarter future-cities that are a joy to live in. So, whilst we could have proposed it, we felt that filming the cities of today just wasn’t going to fit the bill.
Instead, we saw this as a good case for animation, combined with wise words from some of the key project team members. The beauty of animation is that it’s only limited by your imagination and our two talented animators have plenty of that. So Cavell got to work and our client was very happy with the result.
Argos, Homebase, Habitat
The Home retail group has a turnover of over £5.5bn and employs over 50,000 people in the UK. Their emphasis on corporate responsibility shines through and we were privileged to film over 200 of their employees in 15 different locations over a period of three weeks, telling inspiring stories of how they have been able to help their community, local and National charities, reduce their carbon footprint or improve recycling, etc.
Because the stories were for internal use, to inspire and motivate other colleagues to throw themselves into corporate responsibility projects, we’re not able to show the videos here. But we thought the employees were awesome.
Experian asked us to make a short film featuring their employees to accompany their annual report. Their employees were complete stars and the video featured on Experian’s home page for several weeks.
CEGE (Civil, Environmental and Geomatic Engineering) at UCL asked us to help them produce a series of seven short films for prospective students. The courses at UCL are arguably the best in the world and are different to most. This particular film deals with the misconception that maths and physics are paramount for civil and environmental engineering.
UCL new department launch
It’s not easy to describe something complex that doesn’t yet exist, but that was our brief for the launch video for a new department of UCL.
STEaPP (department for Science, Technology, Engineering and Public Policy) didn’t even have a name when we started working on this video and our brief was to ‘portray the challenges and opportunities facing mankind in the 21st century that can be addressed and possibly even solved by better science, engineering and technology policy-making’.
This video features extreme weather, technological advances, diseases, infrastructure challenges and triumphs and humanitarian disasters. We hope you like it. The guys at UCL did :o)
This was simply a fun project to try out a new animation style that later proved popular on more serious projects with our clients. We’re happy to work with clients on new styles and often shoot short “proof of concept” videos so we can take the project forward with confidence.
This is a very simple, ‘home made’ style of animation that works well for improving social media reach.
In late 2012 we held a series of seminars in conjunction with other creatives based in the Midlands (www.warwickshirecreativefusion.com) and made this short video to publicise the event.